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{"id":925,"date":"2022-06-02T06:11:58","date_gmt":"2022-06-02T06:11:58","guid":{"rendered":"https:\/\/www.factorh.mx\/?p=925"},"modified":"2022-06-02T06:11:58","modified_gmt":"2022-06-02T06:11:58","slug":"los-influencers-deberian-registrarse-en-el-sat","status":"publish","type":"post","link":"https:\/\/www.factorh.mx\/los-influencers-deberian-registrarse-en-el-sat\/","title":{"rendered":"\u00bfLos influencers deber\u00edan registrarse en el SAT?"},"content":{"rendered":"\n\n\n
En d\u00edas recientes, la diputada Mar\u00eda del Rosario Merl\u00edn Garc\u00eda, propuso una iniciativa ante la Comisi\u00f3n Permanente del Congreso de la Uni\u00f3n, sobre regular el contenido publicitado de influencers.<\/p>\n

Esta propuesta cual plantea que los creadores de contenido den parte de sus ganancias al fisco cuando sus materiales incluyan la promoci\u00f3n de un producto.<\/p>\n

Adem\u00e1s, se\u00f1ala que el creador debe darse de alta en el SAT como \u201cprestadores de servicios de comunicaci\u00f3n audiovisual\u201d, con la finalidad de regular \u201cpublicidad enga\u00f1osa\u201d que supuestamente estar\u00eda teniendo repercusiones p\u00fablicas con casos sonados de promoci\u00f3n a la anorexia, a ludopat\u00eda o incluso la adicci\u00f3n a las drogas.<\/p>\n

Ramiro \u00c1valos, vicepresidente fiscal del Instituto Mexicano de Contadores P\u00fablicos (IMCP) explic\u00f3 que los pagos de las plataformas a los creadores son a trav\u00e9s de transferencias bancarias a cuentas que pueden estar en M\u00e9xico o en el extranjero, y aunque se de en el exterior del pa\u00eds deben ser reportadas al SAT.<\/p>\n

As\u00ed mismo la propuesta tambi\u00e9n exigir\u00eda revisar los guiones de los creadores, en relaci\u00f3n a los videos que subir\u00e1n a las plataformas, en caso de no hacerlo, las autoridades podr\u00edan sancionarlos econ\u00f3micamente.<\/p>\n

Tambi\u00e9n pretende que el anunciante especifique con claridad el contenido que publica y cuente con los \u201cmedios de prueba que acrediten la veracidad de lo que anuncian\u201d, esto para que los seguidores no sean v\u00edctimas de productos que son conocidos como \u201cmilagro\u201d o simplemente no cumplen los est\u00e1ndares de calidad.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Factor H esta en Instagram y Facebook, \u00bfYa nos sigues?<\/p>\n

 <\/p>\n

Fuente oficial de informaci\u00f3n: El Contribuyente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En d\u00edas recientes, la diputada Mar\u00eda del Rosario Merl\u00edn Garc\u00eda, propuso una iniciativa ante la Comisi\u00f3n Permanente del Congreso de la Uni\u00f3n, sobre regular el contenido publicitado de influencers. Esta propuesta cual plantea que los creadores de contenido den parte de sus ganancias al fisco cuando sus materiales incluyan la promoci\u00f3n de un producto. Adem\u00e1s, […]<\/p>\n","protected":false},"author":1,"featured_media":926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[77,76],"tags":[94,43,92,93,14],"class_list":["post-925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-recursos-humanos","tag-imcp","tag-impuestos","tag-influencers","tag-registro-fiscal","tag-sat"],"_links":{"self":[{"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":2,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"predecessor-version":[{"id":928,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/posts\/925\/revisions\/928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/media\/926"}],"wp:attachment":[{"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.factorh.mx\/wp-json\/wp\/v2\/tags?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}